Hey, busy business owners. This one’s for you.

Your second brain for business operations.

Precise operations. Fast admin. Better customer service. Handled.

Book a discovery callSee what I offer

A manager’s mindset. A virtual skillset.

I’m Mechelle, an operations specialist and ecommerce virtual assistant. I’m the second brain busy founders wish they’d had sooner.

I spent 13+ years leading store operations for American Eagle (Alshaya Group), after earlier roles in retail supervision and real estate administration. That gave me strong skills in team leadership, customer service, data accuracy and problem-solving under pressure. Now I apply them to remote support.

I pair that experience with AI tools like ChatGPT and Perplexity for fast, accurate work. That might mean running your projects in ClickUp, scheduling content in Meta Business Suite or managing your Shopify store.

My goal: give you back your time so you can focus on growth while your customers get a world-class experience.

Who I work best with

Busy founders and small ecommerce or service-based brands who need someone to own the operational chaos, from inbox to inventory to customer follow-up, so nothing falls through the cracks.

What you can count on

I follow instructions carefully, stay organized, respect deadlines and handle sensitive information with professionalism and confidentiality.

What I offer

Operations and executive support at the core, with the range to run your social media, ecommerce backend and customer experience too. One person, fewer handoffs.

Executive & operations support

  • Operations management. Workflows organized in Trello, Notion or ClickUp to keep your team on track.
  • Calendar and inbox. Your schedule managed and emails prioritized, so you only see what matters.
  • Data and reporting. Excel and Google Sheets tracking for sales, inventory or client information.
  • Project coordination. Tasks, timelines, follow-ups and deadlines kept moving.

Ecommerce & specialized systems

  • Shopify and Wix setup. Clean, simple websites for startups that need a functional online presence without a full custom build.
  • Store upkeep. Product listings, descriptions, collections and basic store updates.
  • Amazon, Noon and Shopify listings. Product research, sourcing assistance and listing support, including Amazon FBA and Online Arbitrage tasks.
  • Real estate admin. Collections and client databases.

Customer experience & sales

  • Virtual sales. Turning incoming leads into paying customers by phone or email.
  • Customer journey support. From first inquiry to final delivery or installation, including order updates and follow-ups.
  • Customer support. Friendly, professional help by chat and email.
  • Calm problem solving. Face-to-face service experience applied to difficult client situations.

Social media & content

  • Scheduling. Meta Business Suite (Facebook and Instagram) and TikTok, so your brand stays active.
  • Content creation. Posts in Canva and short videos and Reels in CapCut.
  • AI-assisted writing. Captions, blogs and newsletters, researched and drafted fast in your brand voice.
  • Basic SEO. Applied to captions, content and Shopify product listings.
  • Community management. Replying to comments and messages and moderating groups to build trust and loyalty.

Also in my toolkit

Bookkeeping and CRM (basic): Zoho Books and Inventory, WaveApp, HubSpot and AHA Innovations.

Everyday tools: Google Workspace, Microsoft Office, Canva, CapCut, Trello, ClickUp, Notion, Shopify, Wix, Meta Business Suite, ChatGPT and Perplexity.

Communication: fast, professional English for emails and client relations.

Where I fit best

Ecommerce virtual assistant and customer experience specialist, with a manager’s mindset.

FocusWhat I offerMy advantage
Ecommerce supportAmazon, Noon and Shopify product listings, product research and store support.I understand retail products, stock, promotions and store operations.
Customer experienceCustomer inquiries, email support, order updates and follow-ups.My retail and real estate experience helps me understand customer needs and communicate professionally.
Business operationsTask tracking, admin support, documentation and workflow coordination.My store management background helps me organize tasks, manage priorities and keep operations moving.

What clients say

Four Upwork projects, four 5.0 ratings.

  • 5.0 / 5Endorsed by client
    “Mechelle is a hard-worker and executes on tasks with precision while taking an appropriate level of initiative without compromising leadership or project objectives. She anticipates needs, is easy to work with and patient with delays. An absolute pleasure to work with and we look forward to continuing a working relationship with her long-term.”
    Community Engagement ManagementUpwork, Jan 2026
  • 5.0 / 5Endorsed by client
    “Urgent data was delivered on time and exactly as per instructions. Responsive communication and great to work with. Thank you!”
    UAE Cross-Border Payments Data CollectionUpwork, Jul 2026
  • 5.0 / 5
    “Great work once again, thank you.”
    UAE Cross-Border Payments Data CollectionUpwork, May 2026
  • 5.0 / 5Endorsed by client
    “Great freelancer, data accurate and delivered on time. Thank you.”
    UAE Cross-Border Payments Data CollectionUpwork enterprise client, Mar 2026

Recognized by Alshaya leadership

Three recognitions through the Alshaya Recognition Club in 2025, from the leaders I reported to at American Eagle.

  • “I wanted to take a moment to extend my heartfelt gratitude and appreciation for the exceptional leadership you demonstrated last week in driving our sales. Your dedication, hard work, and unwavering commitment have truly paid off.”
    Rabih HassanHead of Operations, American Eagle · Jul 2025
  • “I wanted to express my sincere appreciation for the outstanding efforts you put in improving store CSAT/NPS AURA and Digital Receipt. Very well done to you and your team.”
    Anas AlkabchArea Manager, American Eagle · Feb 2025
  • “This is a great way to start the year and lays the foundations for you to build on for a successful year. Well done and thank you!”
    Jonathan MurraySenior Operations Manager, American Eagle · Jan 2025

Experience

Corporate

  • Store Manager, American Eagle2012 – 2025
    Alshaya Group, Dubai, UAE

    Led daily operations of a high-volume retail store for 13 years for a leading global brand. Managed a team of 20, inventory accuracy and the customer experience, and consistently scored 90%+ in CSAT and NPS.

  • Store Supervisor, Monsoon Children2008 – 2012
    Jawad Business Group, Dubai, UAE

    Supported store operations, team supervision and customer service for a children’s fashion brand.

  • Selling Supervisor, SM Department Store2006 – 2008
    Bicutan, Taguig, Philippines

    Oversaw sales floor operations and team performance in a fast-paced department store.

  • Account Officer / Administrative Staff, Camella Homes & Communities2004 – 2006

    Managed real estate collections, client databases and administrative processes.

Freelance projects

  • Project Coordinator2026 – present
    Faith-based programs, remote

    Supported the development and launch of two faith-based programs using ClickUp and the EOS framework. Coordinated teams, tracked tasks and timelines, and managed documentation, meetings and progress updates, keeping communication clear across every phase while handling sensitive information with care.

  • Community Engagement Manager2026 – present
    Remote

    Drive community growth through interactive polls and visual storytelling. Create graphic designs and video content that keep members engaged.

  • Influencer Outreach Specialist2026
    Social media campaign, remote

    Managed end-to-end outreach campaigns on social media to invite influencers to a specialized content program.

Education

  • BBA in Management, Cum Laude
    Pamantasan ng Lungsod ng Maynila

Let’s get your time back

Tell me what’s piling up and I’ll show you how I can take it off your plate. I work remotely from the UAE.

Book a discovery call